Job ID: 7558
As an Email Marketing Specialist, you will be building and optimizing effective email marketing communications for our clients - improving conversion rates and ensuring that the universities are marketed to their full potential and prospective students are engaged with successfully. You will be responsible for setting up, testing (including quality assurance) and deploying emails all under the guidance of the relevant Email Marketing Portfolio Manager. You should be confident in manipulating HTML and CSS and be able to create engaging correspondence and have superb attention to detail. You will be working to improving open and click through rates using performance data and analytics and deliver and suggest improvements in collaboration with the Email Marketing Portfolio Managers. You will be optimizing email communications by operating in a test and learn environment, with a focus on increasing engagement and conversion metrics.
1. Set up, build and deploy email communications using the client’s email marketing software within agreed parameters and deadlines2. Undertake regular QA checks3. Communicate regularly with the wider team with regard to email turnaround time4. Should be familiar with any of the following platforms: a. Email Marketing: Constant Contact, Mailjet, VutureVx, ExactTarget, eNewsletter Pro System, MailChimp, Green Arrow, Moosend and Deliverability Agent b. Campaign statistics: Google Analytics, JDSupra, Peoplelinx and Lexology5. Campaign management a. Spam b. Deliverability c. Hardbounces d. Automation e. Blacklisted/Whitelisted f. Warm-up IPs6. Mailing list management or segmentation a. Client profiling: Opt-in clients versus Potential clients b. Suppression list: Competitors and Unsubscribed clients c. Marketing strategy7. AB Testing platform: Litmus
MicroSourcing offers diversity in career options. We welcome individuality in self-expression without losing the value for team involvement. We are a fresh look at the BPO & KPO industry. Come experience the MicroSourcing life and be part of our growing family.
Cultures and Values
We are a fast growing company but we have always been able to keep the fun, young and intimate atmosphere from the time we started. We strongly believe in transparency and honesty and we always make sure to represent the interests of our employees as much as we represent the interests of our clients.